Crafting Content for the Pages of Your Business Website

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Your site is your opportunity to show potential customers and clients what your business or organization is all about. Presenting this information clearly and effectively may be what sets your brand apart from others. Not sure what you need to include? Here are examples of the types of evergreen content to add to your site.


A Mission Statement

Read more about developing and refining your mission statement.

On your site, include a mission statement: a description of your values and goals, or a summary of your company’s purpose. You may even think of it as an About page for your brand or organization. Mission statements come in all shapes and sizes, and there’s no single template to follow. You can display a short summary on your front page, like these homepage welcome messages, or draft a more in-depth description on a separate page titled “About Us,” “Our Mission,”…

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